CSR PRACTICES & TALENT ATTRACTION: A STUDY OF IT COMPANIES IN GURUGRAM
Journal Title: PARIPEX-Indian Journal of Research - Year 2017, Vol 6, Issue 8
Abstract
Success of an economy depends undoubtedly on the optimum deployment of available and potential resources viz. physical, financial and human resources. In developing countries like India the role of corporate units steers the direction of dynamics of the concerned economy. Now a day's stakeholder of business entities has started to perceive them as socially responsible citizens. From last one and half decades companies in India place and undertake the respective social activities in addition to their core business for different reasons. To keep this in view the present study is an earnest effort to determine the role of CSR activities undertaken by companies in attracting the valuable human resource. For this total of 60 middle level employees from IT companies in GURUGRAM were approached through e-mail by administrating a structured questionnaire. The study makes a comprehensive picture in which synthesized form of CSR practices & talented workforce has been identified.
Authors and Affiliations
Amit Dangi
Keywords
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