CSR PRZYSZŁOŚCI POMIĘDZY DYSKUSJĄ AKADEMICKĄ A CODZIENNOŚCIĄ
Journal Title: Eunomia - Rozwój Zrównoważony - Sustainable Development - Year 2018, Vol 94, Issue 1
Abstract
Sustainable development became the subject of scientific analysis and key concept in management practice. The model of CSR (Corporate Social Responsibility) created in 60s and developed in 80s of 20 century, was criticized and re-defined. The paper presents characterizes of reconstruction CSR model in the way of (1) CSR 2.0, (2) CSV - Corporate Share Value and (3) CSP – Corporate Social Performance. On the practical level, scientists and practitioners agree that model created in Transnational Corporations and huge companies, should be implemented by other firms, especially SME’s. However, in such argumentation that SME’s are well-known actor in their communities and they are responsible from point of view “human nature”. Additionally, a lot of companies, even small and medium, realized model of cooperation or community building among stakeholders, what means that they realized new models of CSR without definitions of such process. The aim of the article is to analyses the role of SME’s in implementation of new concepts of CSR, as CSR 2.0, CSV or CSP. The case studies of firms in polish economic reality, small towns and villages and the case study of the tool which is used for building CSR model, should show the existing model of responsibility. The paper is based on ethnography and autoethnography methods. In both cases analysis are qualitative studies.
Authors and Affiliations
Robert Geisler
Keywords
Related Articles
- EP ID EP447412
- DOI -
- Views 79
- Downloads 0
НЕБЕЗПЕЧНИЙ СХІД: КОНФЛІКТ НА СХОДІ УКРАЇНИ - ЗАГРОЗА СТАЛОГО РОЗВИТКУ ДЕРЖАВИ
The article presents an analysis of the beginning of the conflict in the east of Ukraine and the effects affecting the economy of the country. Attempts have been made to find ways to reduce their impact due to the fact t...
UWARUNKOWANIA WSPÓŁCZESNEGO EXODUSU POLAKÓW DO WIELKIEJ BRYTANII
International migrations are one of the most important social phenomenon in the modern world and modern Poland. Article presents the essence of contemporary migrations Poles to United Kingdom and most of all it shows rea...
WYBRANE ZAGDANIENIA DOTYCZĄCE PROPAGACJI FAL ELEKTROMAGNETYCZNYCH
This article discusses the different effects concerning the electromagnetic waves propagation in the ionized part of Earth's upper atmosphere (the ionosphere as the layer of ions), with particular focus on effects connec...
PARADYGMATY REWOLUCJI A WYDARZENIA PO 2015 ROKU W POLSCE
The analysis of changes in Poland after 2015 based on the paradigm of the revolution has not proved unambiguously that these changes are a revolution, according to commonly accepted schemes. It showed that these changes...
GOSPODARCZE WYKORZYSTANIE POPIOŁÓW PO SPALENIU WĘGLA KAMIENNEGO I BIOMASY
The increasing amount of ashes generated necessitates their re-use to avoid storage. The use of ashes requires learning their physical and chemical composition, which is influenced by the type of fuel burned. The ability...