Cultural Industry and Visual Media: in The Milieu of Popular Culture.

Journal Title: Journal Global Values A Peer Reviewed International Journal - Year 2017, Vol 0, Issue 2

Abstract

Culture and popularity are terms which open up diverse possibilities in academic areas. Popular culture or mass culture is an increasingly important area of study in the broad framework of cultural studies. Popular music, film, television, radio, video games, popular books, comics, internet are all different elemets of popular culture. Popularizasion has been regared by critics as false democratization of market capitalism. Appreciation of art forms in today’s world happens in such a way as to satisfy the needs of people and they are conceived and executed in such a way as to suit the sensibilities of the spectators. Many of the art forms, which were hitherto regarded as elite and authentic, now focus on providing only fleeting gratification to the viewers. Capitalism makes the maximum profit when art forms are popularized and commercialized. So this paper is an attempt to evaluate the diverse programs shown in the television which is the most popular medium for infotainment that provides information as well as knowledge but is an idiot box at the same time.

Authors and Affiliations

Praveen K. R. , Gayathri Narayanan

Keywords

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  • EP ID EP519465
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How To Cite

Praveen K. R. , Gayathri Narayanan (2017). Cultural Industry and Visual Media: in The Milieu of Popular Culture.. Journal Global Values A Peer Reviewed International Journal, 0(2), 125-130. https://europub.co.uk/articles/-A-519465