Customer Attitudes towards A Public Sector Telecom Company (Bsnl) In Land Line
Journal Title: International Journal of Scientific Research and Management - Year 2014, Vol 2, Issue 8
Abstract
Customer attitudes are a composite of the three elements: cognitive information, affective information and information concerning a consumer’s past behavior and future inten tions. In other words attitude consist of thoughts or beliefs, feelings and behaviors or intensions towards a particular thing which case is usually a good (concrete item) or service. Customers’ attitudes are highly important and evitable for the smooth f unctioning of an organization having public dealing and responsibilities. It depends on several factors like tangibility, reliability, assurance, superior service quality, empathy etc. This paper studied the various aspects of customer attitudes especiall y satisfaction, causes, reason, its impacts in telecom sector with suggestions . It is the main goal of every organization. Satisfaction level is a function of difference between perceived performance and expectations. If the products’ performance exceed ex pectation the customer highly satisfied or delighted. If the performance matches the expectation the customer is satisfied and if the product performance fall shorts of expectation the customer is dissatisfied. In the present scenario, the telecommunicatio n is life blood for every business activities. It depends on several factors like tangibility, reliability, assurenc, superior service quality etc.
Authors and Affiliations
Dr Sreeekumar D Menon
Keywords
Related Articles
- EP ID EP210104
- DOI -
- Views 89
- Downloads 0
Scope of Big Data and Its Applications
Now a day’s everyone has been speaking about Big Data for some time, but there is a lot of rumor and tire kicking by many in the industry. We wanted to evaluate how people are viewing Big Data today, how impo...
Meropenem VS Cefoperazone Prophylaxis for Prevention o f Surgical Site Infection In Colorectal Surgery
Introduction: Surgical site infection (SSI) is a potentially morbid complication following both elective as well as emergency operations. This increases the overall expenditure to the patient and health care system. Colo...
he Influence of Lending Rate on the Performance of Deposit Money banks in Nigeria
n a developing economy like Nigeria, the principal reason why banks are licensed is to aid financial intermediation . Banks are expected to support their local environment with adequate supply of credit...
Improvement Of Chemical Resistance Of Jute , Glass , Epoxy Hybrid Composites .
Chemical resistance hybrid fibers (i.e. jute/glass) composites are prepared to assess the influence of treat ed and untreated hybrid composites to various acids, alkalis, and solvents were studi...
NTHESIS, CHARACTERIZATION AND STUDY THE EFFECT OF Te ON CRITICAL TEMPERATURE OF Tl -Re BASED CUPRATES
n the present work, we presented the synthesis, characterization and study the effect of Te on Critical Temperature Tl -Re based Cuprates: one was Re -doped and another one was...