Customer Decision Analysis in Taking Multipurpose Loan: Promotions, location and Credit Procedures (A Case of the Bank "PQR Jakarta")
Journal Title: Saudi Journal of Business and Management Studies - Year 2017, Vol 2, Issue 3
Abstract
Abstract: Over the last five years (2010-2015) portfolio Multipurpose Credit Bank "PQR" continued to grow every year, but growth over three years (2013-2015) the latter tend to decrease. Multipurpose Loan of 2010 s / d 2012 per year on average grew by Rp. 584 557 million credit growth Multipurpose since 2013 tended to decrease with an average decline in growth of Rp. 350 722 million. The study aims to analyze "Influence of Promotion, Location and Customer Decision Against Credit Procedures in Multipurpose Loan taken in Bank" PQR "". The sampling technique uses accidental sampling that anyone who happened to meet, if deemed suitable as a source of data, which the researchers chose customers who are already taking multipurpose loans as respondents of the population. The number of samples studied by 100 respondents. Method of quantitative analysis by multiple regression analysis tools continued determination (R-Square), testing the hypothesis partially (t test) and simultaneous (test F) the error tolerance level of 5 percent. The results showed significant influence on the promotion of the Customer Decision Taking Multipurpose Loan. Locations significant impact on the Customer Decision. Credit procedures significantly influence the customer's decision. Simultaneously third variable significant positive effect on the Customer's decision to contribute the effect of 30.2%. The strongest influence indicated by the influence of the location of the Customer in the Decision Taking Multipurpose Loan. Keywords: promotion, location, credit procedures, the customer's decision to take a multipurpose loans
Authors and Affiliations
Hapzi Ali, Augustina Kurniasih, Siti Hairiyah
Keywords
Related Articles
- EP ID EP394742
- DOI -
- Views 134
- Downloads 0
An Exposition of the Pension Scheme Management in Nigeria: A Case Study of South-Eastern States
Abstract:To retire is an inevitable event that is bound to happen to every worker in a life time and pension scheme is to provide the employees of an organization with the means of securing on retirement, a standard of l...
Impact of Expansionary Budget on Living Standard in Kaduna State, Nigeria (1996 – 2015)
Abstract: This paper provides empirical analysis of the impact of expansionary budget on living standard in Kaduna State, Nigeria. Relevant time series data were used from 1996 to 2015 which were collected from the Kadun...
Effect of E-Paper Subscriptions on Revenue Performance of the Standard Media Group Limited, Nairobi, Kenya
Abstract:Content digitization is a current phenomenon that has had a huge impact on traditional media. The era of globalization has had significant effect on the way media houses the world over strive to reach their audi...
The Impact of Trade Liberalization on Manufacturing Value-Added in Nigeria
Abstract: The study examines the impact of trade liberalization on manufacturing value-added in Nigeria between 1970 and 2014. Basically, the study employed the tools of quantitative empirical analysis technique to evalu...
Preparatory School Students’ Perception toward TVET and its Contribution to Socio- Economic Status: The Case of Selected Districts in Amhara Regional State, Ethiopia
Abstract: The purpose of this study was to assess the general perception about TVET, and its contribution to socio-economic status in preparatory school students of Amhara Regional State. To attain this objective descri...