Customer Needs Analysis as Product Design Base of Refilled Bottled Water for Adults using Kano Models
Journal Title: International Journal of Innovative Research in Advanced Engineering - Year 2017, Vol 0, Issue 0
Abstract
Drinking water is a basic need for human beings. The higher level of awareness, activities, and mobility of people, the more people who consuming water. However, most people today prefer to buy water packaged in disposable bottled water that could adversely affect the environment. Furthermore, disposable bottled water can only be used once, and when it used repeatedly can harm the human body. The purpose of this study was to determine the needs of bottled water that can be refilled in order to meet the needs of customer and eco-friendly. This study analyses using Kano model, then the results obtained 10 attributes in bottled water product which 5 of them are included in One-Dimensional category, 3 attributes included in attractive, and each of the attributes in the category of must-be and indifferent. Referring to ten attributes, affordable price is the most influence attributes on customer satisfaction level, while the attribute of safety or not easily spill is the most influence on the customer dissatisfaction level.
Authors and Affiliations
Kurniaji Wahid Solihin, Amalia . , Hasan Mastrisiswadi
Keywords
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