Customer Orientation and Organizational Performance in Iraqi Private Banks
Journal Title: International Conference on Marketing and Business Development - Year 2016, Vol 0, Issue 1
Abstract
This current research indicate the relationship between customer orientation and organizational performance in the Iraqi private banks, Customer orientation is represented to be an essential factor for the Iraqi private banks success in spite of a few empirical evidence to enhancing performance , this research trying to clarify customer orientation- performance .in the final of this research achieved for the role of customer as basically influence in the Iraqi private banks and this gaining in the theoretical side.
Authors and Affiliations
Basim Abbas Kraidy Jassmy, Zaki Muhammad Abbas Bhaya, Zaid Yaseen Saud Al-Dulaimi
Keywords
Related Articles
- EP ID EP269853
- DOI -
- Views 74
- Downloads 0
The Impact of Packaging Design on Health Product Perceptions
Packaging design has been studied in a variety of contexts but findings remain inconsistent, particularly on the impact of individual elements (e.g. Mitchell & Papvassiliou, 1999; Becker, Rompay, Schifferstein and Galetz...
Corporate Social Responsibility as a Brand: Practical Activity or Social Hypocrisy?
Companies seek to promote social responsibility activities, as these activities are perceived as certain goodwill in societies. This becomes the particular brand of the organization. However, there is often a gap between...
Consumer Behaviour Characteristics in Optometry and Optical Dispensing Sector
The optometry and optical dispensing sector faces major challenges due to the healthy eyesight impact on the quality of life both at individual and global level. The demographic growth, the population aging and the new c...
Redefining 'The Rich'
One important demographic variable used to segment market is income. Although there is a wide gap between rich and poor, identifying and targeting rich is a difficult proposition. The objective of this study was to find...
Experiential Marketing: An Efficient Tool to Leverage Marketing Communication Impact on Consumer Behaviour
In a dynamic economic environment marked by rapid evolution of new technologies and communication, new challenges have appeared for marketers. Traditional marketing tools have partially lost their efficiency, therefore i...