“Customer Profiling and Apparel Buying Behavior Analysis in Organized Retail Stores of Navi Mumbai”
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 5
Abstract
This study will analyze customer apparel buying behavior in organized Sector, the geographic area covered throughout the study is Navi Mumbai, Maharashtra. The study of how people choose retail for shopping, how Motivation, Economic Factors, Group, Promotion schemes influence their buying behavior. It blends elements from psychographic and economic perspective. It attempts to understand the buyer decision processes or buyer decision making process, rather individually or in groups. This study states characteristics of individual customer such as Demographics, Psychographics, Motivation factors, and Behavioral variables to understand people’s wants. In today’s competition conditions it is important to understand consumer insight with the growing trends in organized retail, which variables change customer insights in which ways and how these variables can be managed, for which segments which activities can be designed are the main questions that marketing managers must consider
Authors and Affiliations
Dr. Sarit Prava Das
Keywords
Related Articles
- EP ID EP400568
- DOI -
- Views 118
- Downloads 0
An Overview of GST
The main objectives of this paper are to know the possibility to decrease in tax cost for business and cost of production, fiscal deficit and their impact on GDP of India, trace out the advantages of GST along with the s...
The Influence of Brand Equity on Customer Responses to the Duckscarves Hijab
Brand equity is an important part of a business because it recognizes the strength of the products while influencing consumers buying the product. An often consumers does not think about the price of the items they trust...
Assessing The Global Nonmarket Environment: The Political And Social Environment In The Global Business Environment
In order to formulate effective nonmarket strategies for firmspursuing global businesses, managers must adopt a comprehensive approach that can assess firms’cross-border political and social environment. This paper argue...
Comparative Analysis Of Staffing Status Of Performance Results (Case Study in the General Section of the Regional Secretariat of Pasuruan Regency)
This study aims to examine whether there are significant differences in the performance of civil servant employees with non-civil servant employees. The institution under study is the General Section of the Regional Secr...
Business Competitiveness and Threshold Price Transmission of Indonesian Coffee in Importing Countries
Coffee is a leading commodity export in Indonesia and contributes greatly to the national coffee exports. Indonesia is the world's fourth largest exporter. The objectives of this study are investigating business competit...