“Customer Profiling and Apparel Buying Behavior Analysis in Organized Retail Stores of Navi Mumbai”
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 5
Abstract
This study will analyze customer apparel buying behavior in organized Sector, the geographic area covered throughout the study is Navi Mumbai, Maharashtra. The study of how people choose retail for shopping, how Motivation, Economic Factors, Group, Promotion schemes influence their buying behavior. It blends elements from psychographic and economic perspective. It attempts to understand the buyer decision processes or buyer decision making process, rather individually or in groups. This study states characteristics of individual customer such as Demographics, Psychographics, Motivation factors, and Behavioral variables to understand people’s wants. In today’s competition conditions it is important to understand consumer insight with the growing trends in organized retail, which variables change customer insights in which ways and how these variables can be managed, for which segments which activities can be designed are the main questions that marketing managers must consider
Authors and Affiliations
Dr. Sarit Prava Das
Keywords
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- EP ID EP400568
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