Customer Relationship management and knowledge Management enhancing on innovation Competence: Case Study
Journal Title: INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY - Year 2014, Vol 10, Issue 1
Abstract
Customer Relationship management (CRM) oriented knowledge management focus on customer knowledge more valuable to the company. The integration of customer relationship management and knowledge management concepts on process level are beneficial for both management approaches. Therefore, the aim of this paper is to examine and elaborate the linking between knowledge management process and customer relationship management to create a customer knowledge management (CKM) model. We need a CKM outputs impacting on business innovation. Under the objective, we studied literatures about CKM. We results are CKM process, CKM competence, CKM outputs. We have 12 ways of innovation competence and their corresponding CKM outputs. The implication of Knowledge innovation of Taiwan Semiconductor Manufacturing Companys experience is presented.
Authors and Affiliations
Ming li
Keywords
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- EP ID EP653974
- DOI 10.24297/ijmit.v10i1.652
- Views 158
- Downloads 0
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