CUSTOMER RETENTION IN NATIONALISED BANKS IN ERODE OF TAMILNADU (WITH SPECIAL REFERENCE TO CURRENT ACCOUNT HOLDERS)
Journal Title: International Journal of Marketing and Technology - Year 2011, Vol 1, Issue 7
Abstract
Problems related to customer services and customer satisfaction have been given high priority by even the high level of policy planners and this is one of the most important issues discussed at all levels. Based on these issues, it will be worth knowing to study the performance of Nationalized Banks in terms of their marketing strategies, its working technology, and user-friendly services to increase the market share by vis-a-vis image building.
Authors and Affiliations
Dr. S. M. Venkatachalam and Ms. R. Anuradha
Keywords
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