CUSTOMER SATISFACTION ON FACILITIES IN RETAIL OUTLETS: A STUDY WITH REFERENCE TO ERODE DISTRICT
Journal Title: IJAR-Indian Journal of Applied Research - Year 2019, Vol 9, Issue 5
Abstract
Retailers play a vital role in carrying the goods from the manufacturers to the end-users. The retail industry is emerging as the next boom industry. The concept of shopping has witnessed a sea change with reference to the format, consumer buying behaviour, etc. In the modern world, large size shopping centres, multi-storied malls and huge complexes are preferred by the consumers since these retail outlets offer not only the shopping but also the entertainment for the customers as well as their children. Food court is also available for serving the food needs of the customers. Apart from these, the retail outlets provide various facilities to the customers. However, it is necessary for the retail outlets to satisfy the customers. In this paper an attempt has been made to examine the level of satisfaction of customers towards the facilities offered in the retail outlets in Erode District.
Authors and Affiliations
Dr. M. Elayaraja
Keywords
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