CUSTOMER SATISFACTION RESEARCH METHODS
Journal Title: Zbornik radova Ekonomskog fakulteta Brcko - Year 2016, Vol 1, Issue 10
Abstract
The success of any enterprise depends on how it is able to continuously improvе products and / or services from its range in order to offer customers better quality, better prices and greater value than the competition. Customers know how to recognize the efforts of companies to realize their demands. Customer loyalty is the goal of every company because loyal customers are important for the profitability of the company. A prerequisite of customer loyalty is their satisfaction. The satisfaction of customers is one of the so-called. soft features of the company, or characteristics that can not be measured by quantitative methods. In recent decades many authors have tried to define several methods to measure customer satisfaction, the results of which would be the basis on which the order to design strategies aimed at customers. Qualitative and quantitative methods are available, but qualitative methods have the same percentage of reliability as quantitative methods. Between quantitative and qualitative methods, the company is usually decided by the combined methods that exploit all the advantages of both.
Authors and Affiliations
Dejan Tešić
Keywords
Related Articles
- EP ID EP222515
- DOI 10.7251/ZREFB1610021T
- Views 72
- Downloads 0
STATISTICAL RESEARCH OF DIFFERENCES IN THE STRUCTURE AND ACHIEVED RESULTS OF THE STUDENTS AT THE FACULTY OF ECONOMICS IN BRCKO
The statistical research carried out during the practice has a goal to determine if there are differences in the structure and success of certain categories of students at the Faculty of Economics. Preciselly, the compar...
A STRUCTURED SKILLS TRAINING UNDER PROFESSIONAL EDUCATION IN “CREDIT MANAGEMENT” APPLIED UNDERGRADUATE INSTITUTIONS
Global uncertainty and heavy competition requires companies to remain effective in investments and sensible in people development. Employers consistently place high value on graduates that have demonstrated relevant skil...
DIGITAL ECONOMY OF PERMSKII KRAI’S AGRO-INDUSTRY IN SOFWARE SIMULATION ENVIRONMENT OF THE INTERACTION BETWEEN GOVERNMENT BODIES, PROFESSIONAL AND SCIENTIFIC COMMUNITIES
The paper is concerned with an integrated approach to the Agro-industry informatization of the region. Implementation of design solution is based on the modernization of Agro-Industry traditional productive sectors throu...
THE SIGNIFICANCE OF DEPOSITS AS THE MAIN SOURCE OF FUNDS FOR BANK LIQUIDITY
This paper presents the importance of deposits as the main source of funds and their impact on the liquidity of the bank. Special attention is devoted to the accounting aspect of origin and their relationship with placem...
BUSINESS QUALITY INDICATORS OF DOMESTIC BANKS
In this article we show how clients can get a good picture of the quality of individual banks. We show that by direct insight into the publicly published financial reports of banks, using the financial ratios , a lot of...