Abstract

Digital India's drive towards a cashless economy has modernized the launch of Unified Payment Interface UPI applications since its launch in Jan 2016. The usage of smart phones as virtual debit cards has doubled to send or receive money instantly. The current study has been conducted in order to meticulously evaluate and examine the level of customer satisfaction towards Paytm UPI app. The purpose of this study is also to observe and analyze the purpose of using Paytm as one of the UPI applications, reasons for choosing Paytm as an UPI application and to find out the problems encountered by the customers. The primary data for this study was compiled through well-structured questionnaire filled in on a one-to-one basis by 150 customers of Sangli Miraj Kupwad Corporation. The study results clearly in dicates that the majority of the users of Paytm UPI application were in the high level of satisfaction. Hence, the study highlights the important points that Paytm UPI application must consider in order to increase the number of users and to improve their service quality. Mr. M. M. Samudre | Mr. V. R. Gramopadhye "Customer Satisfaction Towards Paytm in Sangli Miraj Kupwad Muncipal Corporation" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | International Conference on Digital Economy and its Impact on Business and Industry , October 2018, URL: http://www.ijtsrd.com/papers/ijtsrd18706.pdfhttp://www.ijtsrd.com/management/strategic-management/18706/customer-satisfaction-towards-paytm-in-sangli-miraj-kupwad-muncipal-corporation/mr-m-m-samudre

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