Customer value creation via business model implementation
Journal Title: INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY - Year 2016, Vol 10, Issue 10
Abstract
Business models are the blueprints upon which the whole structure and operation of the company is based. The aim of this paper is to underline the importance of business models in value creation for the company and to dig a bit deeper by revealing the synthesis of an abstract business model concept. The importance of customer value proposition via the customer value creation is very well underlined in order to pinpoint the authors prevalent idea that focusing on customersneeds should be the alpha and the omega for the eurythmic operation of every contemporary company.
Authors and Affiliations
Karaoulanis Andreas
Keywords
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- EP ID EP654058
- DOI 10.24297/ijmit.v10i10.5130
- Views 185
- Downloads 0
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