Customers Attitude toward hygienic Products based on its price.
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 4
Abstract
We use products to solve our problems but sometimes the product is being the major issue of creating problems. This problem arises from the absence of hygiene. We people don’t take hygienic products with or without any reasons. From this thinking our study is summarized to figure out the issues that influence the customers’ attitude. We have planned to conduct a study which will consider price and other related factors. Basically we were considering price as a major focus of customer attitudes. We have collected data from 300 respondents. The respondents were from various level of income, education, profession and region. We used random sampling technique to select the respondents from various zones. We were analyzed the data by SPSS (Statistical Package for the Social Science software). From the interpretation of the analysis we got a clear understanding about our study where the majority number customer mention that price has an impact on the use of hygienic products as well as it is a main factor. Besides these the respondents also mention some other factors which influence the customer’s attitudes.
Authors and Affiliations
Md. Abdur Rouf, Md. Kutub Uddin, Mohammad Main Uddin, Md. Asaduzzaman Babu
Keywords
Related Articles
- EP ID EP410264
- DOI 10.9790/487X-2004071821.
- Views 82
- Downloads 0
The Effect of Brand Personality In Forming Suboptimal Bias on Purchase Decisions
Suboptimal bias is a situation where the purchase is carried out irrationally because of a certain bias in making purchasing decisions. This study explores the role of brand personality in generating the bias. Brand pers...
Financing Conditions and Effective Donor Funds Utilization in the Health Sector in Nyanza Region, Kenya
Donors play a critical part in the functioning of the national health systems of many countries in Africa. However, the streamlining of the funding regime to achieve effective utilization of donor funds still remains a c...
Hotels and Restaurant Tax Revenues Management
These researched to discuss about accountability of management administrative of hotel and restaurant taxes revenue in Makassar City. The problem of research were how the revenue of hotel and restaurant taxes, how the ac...
The Impact of HR Functions Outsourcing (Recruitment, Training and Organizational Development) On HR Management Effectiveness in Private Sector
The purpose of the study is to identify human resource functions in the Middle East is more dependent on outsourcing. Outsourcing for the recruitment, training and organizational development is believed to make things mo...
The Effect of Organizational Commitment and Integrity on Employee Performance through Motivation PT. Parsariran
This study aims to determine the effect of organizational commitment and integrity on employee performance simultaneously, to know the influence of organizational commitment to employee performance partially, to know the...