Customers Attitude toward hygienic Products based on its price.
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 4
Abstract
We use products to solve our problems but sometimes the product is being the major issue of creating problems. This problem arises from the absence of hygiene. We people don’t take hygienic products with or without any reasons. From this thinking our study is summarized to figure out the issues that influence the customers’ attitude. We have planned to conduct a study which will consider price and other related factors. Basically we were considering price as a major focus of customer attitudes. We have collected data from 300 respondents. The respondents were from various level of income, education, profession and region. We used random sampling technique to select the respondents from various zones. We were analyzed the data by SPSS (Statistical Package for the Social Science software). From the interpretation of the analysis we got a clear understanding about our study where the majority number customer mention that price has an impact on the use of hygienic products as well as it is a main factor. Besides these the respondents also mention some other factors which influence the customer’s attitudes.
Authors and Affiliations
Md. Abdur Rouf, Md. Kutub Uddin, Mohammad Main Uddin, Md. Asaduzzaman Babu
Keywords
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- EP ID EP410264
- DOI 10.9790/487X-2004071821.
- Views 55
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