Customers’ Behaviour And Business Failure
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 3
Abstract
The paper investigated the relationship between customers’ resistance to price increases and business failure. The research methods adopted were survey research design and oral interview. Forty two companies judgmentally selected through cluster sampling, completed and returned their questionnaires. The questionnaires were analyzed using descriptive and chi-square statistical tools. Some of the findings were that consumers’ resistance to price increases has a positive and significant relationship with business failure, as producers were unable to factor-in all input costs in their product pricing. The implications for business and management policy were discussed.
Authors and Affiliations
Onu Livinus Okpara (Ph. D)
Keywords
Related Articles
- EP ID EP410125
- DOI 10.9790/487X-2003114965.
- Views 65
- Downloads 0
Investigation of Task Bottleneck Generalized Assignment Problems in Supply Chain Optimization Using Heuristic Techniques
This paper aims to look at the notion of optimization in a supply chain to avoid bottlenecks that exists frequently in manufacturing area. Supply chain consists of raw material supplier, manufacturer, wholesaler, retaile...
A Comparative Study of Retail Banking Services of Sbi and Icici on Customer Perception Levels Leading to Customer Satisfaction with Special Reference to Hyderabad East District.
The banking sector is under a competitive trench exclusively, both the private and public bank managements are at a lure to provide healthier services to their customers in offering valid and efficient services. Customer...
The Professionalism on Indonesian Navy Vessel’s officer
The purpose of the research is to establish the Reality Descriptions about the Professionalism on Indonesian navy vessel’s (KRI) officer. The data analysis was revealed through and based on the discovered data about ship...
Village Behavior as a Village Manager
This research purpose is to determine the behavior of the village head in managing village funds. The behavior in question is the behavior of the village head in participatory planning, the behavior of the village head i...
The Roles of Organizational Culture in Organizational Productivity (A Study of May And Baker Nig. Plc Ota, Ogun State)
“The impediments in the level of productivity of most organizations are ever increasing due to several factors, yet the management is saddled with the responsibility of achieving corporate objectives and goals attainment...