Abstract

Social media has gaining popularity in each and every part of the world. People are nowadays connected to each other with the help of social websites such as Face book, twitter any many more apps available on the internet. So each and every organization is concentrating upon social media and using it as a marketing tool due to its wide reach and economic characteristic. Therefore, Prime objective of this research paper is to measure customer behaviour towards social media marketing and relationship between time devote for respondents and overall effect of social media marketing with the help of 100 respondents as sample size. Percentage analysis and chi square analysis. Social media networks have become as sort of reality in which people communicate, interact and obviously trust. G. Abinaya | P. Balakrishnan "Customer's Behaviour towards Social Media Marketing" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-6 , October 2019, URL: https://www.ijtsrd.com/papers/ijtsrd29268.pdf Paper URL: https://www.ijtsrd.com/management/marketing/29268/customer's-behaviour-towards-social-media-marketing/g-abinaya

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