CUSTOMERS PERCEPTION TOWARDS MOBILE NUMBER PORTABILITY
Journal Title: International Journal of Physical and Social Sciences (IJPSS) - Year 2012, Vol 2, Issue 1
Abstract
Mobile number portability has become the order of the day and it is all about keeping the same mobile phone number when moving from a existing service provider to a new provider. The report was prepared on the basis of a comparative study, done to know the pros and cons of Mobile Number Portability System (MNPS) from both customer'' as well as services provider's perspective. Data was obtained through personal interview method at Bangalore. Two questionnaires were prepared; one for cellular service providers and second for the customers. After the Study, it was found that, Customers are eagerly waiting for such a service, where customer can change service provider without changing mobile number. Introduction of MNPS will lead to number of advantages to the customers like low tariff, flexibility to change, good network and more VAS. Major drawback of MNPS for customer will be relatively less as compared to that of service provider. Service providers do not seem to be happy with MNPS. They will face problems like losing customer base, cut-throat competition, and financial loss and also they will have to upgrade their network.
Authors and Affiliations
Mrs. Dhanya. J. S
Keywords
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