Customer’s Purchasing Behavior towards Spykar Jeans – A Study of Indore City
Journal Title: International Journal of Computational Engineering and Management IJCEM - Year 2017, Vol 20, Issue 1
Abstract
In the Asian subcontinent, maximum share of demand of denim is dominated by most populated countries India and China. Westernization is the key feature of their contemporary civilization and the inclusion of denim in routine is increasing day by day. Hence the demand for denim will automatically increase in near future. We may say that denim market will be on boom in next few decades. Asian consumers are having a tendency to wear designer branded label jeans along with reasonable prize. Hence in last few decades in Indian market acceptance of denim has reached at a very high level. The dominance for denim started from the metros of the India and now it has become a need of every one’s life. Durability, affordability, versatility and acceptance by both male and female as a comfortable dressing makes denim most popular.
Authors and Affiliations
Ashima Joshi Shweta Pandit
Keywords
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