Cyber World and its influence
Journal Title: PARIPEX-Indian Journal of Research - Year 2018, Vol 7, Issue 12
Abstract
This paper explores influence in the cyber-world and the ability and effectiveness of influence campaigns in this medium. It examines the possibilities of influence in the online world as examines the potential of mobile technologies in this area. The contentious link between influence and behavioral change is investigated. Counterinfluence in the context of radicalization is also looked at. Whilst it is inevitable that the digital medium is and will be used for influence campaigns and will be influential regardless if there are concerted ‘campaigns’ or not, it effects in terms of behavioral change are still open to question. The present paper is an attempt to highlight the influence of cyber world on every person.
Authors and Affiliations
Dr. Mrs. Pooja Nagpal, Dr. Mrs. Nidhi Kakkar
Keywords
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