Data Mining Issues and Key to Success
Journal Title: International Journal of Marketing and Technology - Year 2011, Vol 1, Issue 7
Abstract
The major reason that data mining has attracted a great deal of attention in the information industry in recent years is due to wide availability of huge amounts of data and the imminent need for turning such data into useful information and knowledge, and can be used for applications ranging from business management, production control and market analysis to engineering design and science exploration. A fruitful direction for future data mining research will be the development of techniques that incorporate privacy concerns. Data Mining is the process of automatic discovery and understandable models and patterns from large amounts of data. Data mining has attracted tremendous interest in the research community as well as commercial market place. The last few years have witnessed a flurry of technical innovations and introduction of commercial products. The next major challenge facing data mining is to make a transition from a niche technology to a main stream technology. In this paper we will present key technical issues that must be addressed for a successful transition.
Authors and Affiliations
Deep Mala Sihint
Keywords
Related Articles
- EP ID EP19362
- DOI -
- Views 367
- Downloads 19
A STUDY RELATED TO CUSTOMER SATISFACTION ON THE MOBILE SERVICE OPERATORS IN INDIA
In today’s scenario the customer acquisition cost has increased whereas the retention cost is relatively cheaper, it’s important for every service industry to understand its consumer and cater to its needs in order to...
Consumer Preferences for Mobile Service Providers: An Empirical Study in Bardoli
Huge competitions, advancement in technology and reduced tariff have propelled the growth of mobile services in India. In the last five years, the industry has made tremendous growth in terms of subscriber base. Today,...
Leveraging Category Management for Excellence in Retailing
Category Management is vital to success of a retail operation. Category Management is a retailing concept in which the total range of products sold by a retailer broken down into discrete groups of similar or related p...
ROLE OF BANKS IN FINANCIAL INCLUSION PROCESS IN INDIA
Access to affordable financial services – especially credit and insurance – enlarges livelihood opportunities and empowers the people to take charge of their lives. Such empowerment aids social inclusion of such poor p...
AN ANALYTICAL STUDY OF MARKETING OF BANKING SERVICES OF SBI AND HDFC BANK IN BORIVALI SUBURB, MUMBAI
In banking, marketing and quality of customer service holds primary significance to sustain the business growth. An appropriate marketing strategy or promotion mix can be used not only for marketing and to attract cust...