DECISION-MAKING PROCESS ABOUT PERFUMES AND COSMETICS GOODS (TOILETRIES): THE ESSENCE, CHARACTERISTICS, CUSTOMER BEHAVIOR MANAGEMENT
Journal Title: Экономика и финансы - Year 2014, Vol 1, Issue 1
Abstract
Various scientific approaches to purchase decision-making process have been considered in the theoretical part of the article. The main objective of the author is to discover specific features of the given process on buying toiletries and to identify some factors influencing it. Several methods and means of behavior management of toiletries consumers have been given in this article.
Authors and Affiliations
M. S. Chardymskaia
Keywords
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- EP ID EP216389
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