Decoding Linguistic Influence on Consumerism: (A Pilot Study: The Case of Northern Haryana)
Journal Title: BEST : International Journal of Humanities , Arts, Medicine and Sciences ( BEST : IJHAMS ) - Year 2018, Vol 6, Issue 4
Abstract
The prime objective of this study is to understand whether the languages used on consumer products influence the mood of a buyer in terms of buying a product or not. Using the unstructured interview as a primary data gathering tool, perceptions of 50 respondents were elicited about linguistic influence on their decisions of buying any consumer products. Descriptive statistics and analytic induction were used to analyze the collected data. The study revealed several striking facts as to the choice of buyers while buying a consumer product.
Authors and Affiliations
Sanjay Kumar Jha
Keywords
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