Demand Forecasting through Market Potential for Gluten-free Food Industry in India and USA
Journal Title: International Journal of Environment, Ecology, Family and Urban Studies (IJEEFUS) - Year 2017, Vol 7, Issue 3
Abstract
Celiac disease is a systemic autoimmune syndrome involving a gluten-induced chronic inflammation of small bowel mucosa with extensive short and long-term negative health consequences if untreated, including cancer. Glutenfree food was among the top ten most-searched words on Google in 2016. The global gluten-free market is projected to reach US$6. 2 billion by 2018. The present study aimed to find the potential of gluten-free foods in the world, USA and India. The USA has the largest market for gluten-free foods and India has the largest population of celiac patients in the world. The study sought to explain the gap between expected potential and current market share of gluten-free foods. The gap estimates could be used by leading manufacturers of gluten-free brands to grab the untapped potential of gluten-free foods market. Reasons for market expansion and categories of gluten-free foods which can perform well in India and USA are explored. The study also explored the market potential, according to age and gender demographics for both nations and some possible underlying reasons. The study covered sources of information, including gluten-free forums on social media, blogs, news media sources, expert interviews, thought leaders, specialists and journalists covering specialty food, allergies and health issues at local, regional and global platforms.
Authors and Affiliations
Jolly Masih, Amita Sharma, Ashish Sharma, Jonathan Deutsch
Keywords
Related Articles
- EP ID EP282759
- DOI -
- Views 80
- Downloads 0
APPRAISAL OF EMBODIED ENERGY FOR RESIDENTIAL TYPOLOGIES FOR ENERGY CONSERVATION IN ANDHRA PRADESH, INDIA
Choices of material specification and construction methods can significantly change the amount of energy embodied in a building, as embodied energy content varies enormously among products and materials. Assessing the em...
Burkholderia Cepaciastrain IISRCLRB5 Mediated Induction of Defence Related Enzymes and Phenolic Compounds to Enhance the Resistance in Turmeric (Curcuma Longa L.) to Pythiumaphanidermatum
Burkholderia cepacia IISRCLRB5 was found to be antagonistic to the rhizome rot pathogen Pythium aphanidermatum in turmeric both in vitro and in vivo. In this study the strain was tested for its ability to induce defense...
AETIOLOGY OF MILD AND SERIOUS INTELLECTUAL DISABILITIES/MR WITHOUT ANY IDENTIFIED GENETIC CAUSE
The present study was designed to find etiology of non-genetic ID/MR and evaluated the contribution of demographic, prenatal, perinatal and neonatal factors to the prevalence of intellectual disability among individuals...
Avian Diversity at Prashnavada Wetland GIR-Somnath District, Gujarat, India
Birds are the highly diverse group and known as bio indicator of a healthy ecosystem. We had provided an avifaunal inventory for Prashnavada wetland (Latitude 20°48' N, Longitude 70°34' E) located at the district of...
An Overview of Infant Demographics in Jammu Province (1981-2011)
Health, as defined by the World Health Organization (WHO), is a state of absolute physical, mental and social well-being and not merely the absence of disease or infirmity. The present study is undertaken with the object...