Demographic Strategy of Market Segmentation

Journal Title: IJAR-Indian Journal of Applied Research - Year 2016, Vol 6, Issue 5

Abstract

Demographic strategy of market segmentation is one of the widely used market segmentation scheme. There are many numbers of demographic variables to segment market like age, income, education, gender, family size and many more. Based on these variables, business can segment the market into groups to which it can handle best and this is one of easy method to understand and a key to maximize sales of business.

Authors and Affiliations

Meghana N M

Keywords

Related Articles

Study of Imaging of Urinary Tuberculosis on Excretory Urography and Computed Tomography

Background: Tuberculosis (TB) is the most common cause of mortality and morbidity from infectious diseases. Approximately one-third of the world’s population is believed to harbor latent infection with Mycobacterium tube...

Effectiveness of Nesting on Posture and Movement of Upper Extremities in Healthy Preterm Infants

Background &Aim: Preterm babies are the delicate lives to be taken care of very intelligently as well as delicately, a helpful step for the preterm to maintain his posture and smooth movement and that is “Nesting” . It i...

ATTITUDE TOWARDS MOBILE BANKING IN KANNIYAKUMARI DISTRICT

The Mobile phone plays a very important role in the development of mobile commerce and mobile banking. Linking banking business to customers through mobile devices such as mobile phones or PDAs (Personal Digital Assistan...

TOPOGRAPHIC STUDY OF STOMACH IN CADAVERS

The Stomach is affected by many conditions,a thourough knowledge of the stomach regarding its shape,position,blood supply,nerve supply,lymphatic drainage,mucular pattern,relations with other organs and anatomical variati...

Observations on Insomnia in Elderly Person of Eastern Bihar

Elderly Persons often suffer from insomnia responsible for high morbidity and mortality and lower quality of life. In them somatic and psychiatric diseases must be screened as primary sleep disorders. Transition to chron...

Download PDF file
  • EP ID EP361211
  • DOI -
  • Views 41
  • Downloads 0

How To Cite

Meghana N M (2016). Demographic Strategy of Market Segmentation. IJAR-Indian Journal of Applied Research, 6(5), 49-50. https://europub.co.uk/articles/-A-361211