Demographic Strategy of Market Segmentation
Journal Title: IJAR-Indian Journal of Applied Research - Year 2016, Vol 6, Issue 5
Abstract
Demographic strategy of market segmentation is one of the widely used market segmentation scheme. There are many numbers of demographic variables to segment market like age, income, education, gender, family size and many more. Based on these variables, business can segment the market into groups to which it can handle best and this is one of easy method to understand and a key to maximize sales of business.
Authors and Affiliations
Meghana N M
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