DERIVATION OF CUSTOMER INTELLIGENCE FROM CUSTOMER KNOWLEDGE MANAGEMENT
Journal Title: International Journal on Computer Science and Engineering - Year 2016, Vol 8, Issue 8
Abstract
In today’s world, knowledge has turned into a main element of the financial management. In fact, knowledge is the most essential strategic asset and the capacity to pick up and extend it, spread and apply it can remain to get stand to sustainable economic advantages. Presently, scientists recommend that learning empowered CRM (Customer Relationship Management) determines the route to the concept of Customer Intelligence (CI). CI is an element of management where KM (Knowledge Management) tools and processes are connected to maintain the business of CK (Customer Knowledge) with the support of CRM to enhance strategic decision making. This research paper describes the theoretical concept of Customer Knowledge which led to the concept of Customer Intelligence.
Authors and Affiliations
Abhishek Kaushik , Dr. Shuxiang Xu
Keywords
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