DESIGN MANAGEMENT: RATIONALISATION AND ECONOMIC APPLICATIONS
Journal Title: Asian Journal of Management Sciences and Education - Year 2018, Vol 7, Issue 3
Abstract
As a kind of highly socialised behaviour, design activity keeps a strong relationship with economic activity. With economic orientation, “rationalisation” of design activity has been regarded as a necessary requirement and “design management” is becoming an insurance of rationalised design achievements which aiming at economic value. Design management’s concept includes the meaning of tactic, strategy, and coordinated communication in general. Its rational ideas mainly refer to “design project management” in micro-scope and “design strategic management” in macro-scope. Been a result of rationalisation requirement, design management has exhibited its applications in industrialisation process of design, which contributes itself into economic innovation. It has been broadly used in the fields of “product developments”, “marketing communications”, “corporation strategies”, even “national development strategies”. The pattern of design management also keeps an adaptive adjustment which would answer to future challenges from social technologies and design forms.
Authors and Affiliations
Zhiyong Wang
Keywords
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