DESIGN THINKING TRANSFORMATION ON THE PLATFORM OF DIGITAL PROJECT CULTURE UNDER THE INFLUENCE OF INDUSTRIALIZATION
Journal Title: Культура і мистецтво у сучасному світі - Year 2019, Vol 0, Issue 20
Abstract
The purpose of the study is to determine the relationship between design-thinking and<br />traditional design creativity with the analysis of design thinking evolution in the discourse<br />of project culture under the influence of industrialization, as well as to identify the<br />peculiarities of Metcalfe’s law implementation from the perspective of design creativeness.<br />The research methodology is based on a system approach to determining the influencing<br />factors of digital methods of virtual objects modeling to the generation and materialization<br />of designer’s decisions. The genesis of project culture and the evolution of design thinking<br />were analyzed on the basis of historiographical analysis, the definition of the interrelation<br />of design thinking and traditional design was implemented using comparative analysis,<br />critical analysis was used to study the conditions of Metcalfe’s law observance in the<br />discourse of design creativity. Scientific novelty. The feasibility of using design thinking<br />as a mediator of the design creativity concepts implementation was substantiated. It was<br />shown that under the influence of digitalization the digital phase of project culture was<br />formed, and design thinking was transformed into digital design thinking. In the process of<br />research, it was revealed that in the discourse of design creativity Metcalfe’s law remains in<br />force for a limited number of recipients, which estimates of several dozens. The enhancing<br />of the “utility” of network communications can be achieved by thematic selection of creative<br />sources and filtering them according to the level of information uniqueness. Conclusions.<br />In the course of industrial revolutions, the design goal remained unchanged, and the<br />response to changing environmental conditions was transition of project culture in the<br />digital phase. Design thinking on the platform of digital project culture transformed into<br />digital design thinking with the expansion of the sphere of influence on social processes<br />and concentration on individual needs of a person. Design thinking adaptation and digital<br />competencies update are necessary for each of the areas of design to guarantee sustainable<br />development of design on the platform of digital project culture.
Authors and Affiliations
Irene Hardabkhadze
Keywords
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- EP ID EP627669
- DOI 10.31866/2410-1915.20.2019.172395
- Views 65
- Downloads 0
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