Designing a marketing knowledge policy package in free trade zones based on the tacit knowledge of experts using (research example: arvand free trade zone)
Journal Title: Strategic Management of Organizational Knowledge - Year 2024, Vol 7, Issue 1
Abstract
Creating a free trade zone is vital in circulating exports, economic growth, and employment. However, financial, managerial, and economic reasons have caused no serious movement to achieve the goals, and some of the desired goals have not been realized. This research was done to design a policy package of marketing knowledge in free trade zones based on experts' tacit knowledge using the metacombination method. This research is qualitative and inductive, with a survey strategy that uses the interview technique. In the meta-composition method, the books, documents, and research articles of the investigated community, which entered the meta-composition process after several stages of screening, 21 components were identified as the most critical codes that played an essential role in the creation of marketing policies of free trade zones. A policy package that includes the principal (mother) policies and supporting policies in three categories of barriers, enablers, and facilitators has been presented. The marketing programs of the free trade zones are made by increasing integrations according to the parent policies and supporting policies.
Authors and Affiliations
Ehsan Abaspoor, Ibrahim Albonaimi, Haghighi Mohammad
Keywords
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- EP ID EP751624
- DOI 10.47176/smok.2024.1643
- Views 32
- Downloads 1
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