Designing and Deploying an E-Business Model for Small and Medium-Sized Enterprises in Saudi Arabia
Journal Title: Journal of Economics and Business - Year 2019, Vol 2, Issue 4
Abstract
This work was carried out to deploy e-business and e-commerce through small and medium-sized enterprises (SMEs) in Saudi Arabia. To that end, a study on market behaviour was conducted, and a model was developed to transfer from traditional business to e-business. Finally, an application of this model was applied in a local small business. A study was carried out to find the two main characteristics of SMEs in Saudi Arabia: the level of adoption of e-business and the most significant limitations and barriers to this adoption. According to a survey of one hundred and nine SMEs in Saudi Arabia, 14% were found to depend only on e-mails for communication purposes. A total of 76% were found to have used websites for marketing their businesses. Six percent were already using e-commerce for online sales, and only 4% of Saudi SMEs had fully integrated e-business systems through their supply chains. The results also showed that organizational, technical and economic barriers are the most significant in terms of e-business adoption. Therefore, when the model was under development, these three groups of barriers were used as criteria. After the study was conducted, a model was developed in the form of a strategy to transform traditional businesses into e-businesses. A new strategy was introduced that combines in-sourcing and outsourcing with the help of e-commerce site builders. Finally, this research will contribute to deploying e-business systems among SMEs in Saudi Arabia to align them with current market needs and consumer expectations better and to sustain competitive advantage.
Authors and Affiliations
Abbas Batwa, Rami H. Alamoudi.
Keywords
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