Destination management organizations (DMOs) and crisis management
Journal Title: Journal of Tourism and Services - Year 2013, Vol 4, Issue 7
Abstract
The present article covers the significance of crisis management in the activities of modern destination management organizations. Apart from theoretical deliberations, whose aim was to present the idea of DMOs and their dependences from the phenomenon of crisis and crisis management, the results of the research carried out by the author on a group of 59 DMOs from 19 European countries were presented. It is evident that a straight majority of organizations rank the factor analyzed fairly low. It is only 2 organizations that possess an independent crisis management section in their organizational structures, and merely in 3 cases the use of any financial means for the purpose of this activity sphere was observed. The use of the point quality classification method also demonstrated quite a low assessment of the factor examined in the activities of DMOs (an average assessment of the current activities is 1.32 in the 0-5 scale).
Authors and Affiliations
Jacek Borzyszkowski
Keywords
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