Determinants Affecting Consumer Behaviour With Regard To Counterfeit Products
Journal Title: International Journal of Scientific Research and Management - Year 2016, Vol 4, Issue 6
Abstract
ounterfeiting is the practice of manufacturing, importing/exporting, distributing, selling or otherwise dealing in goods, often of inferior quality, under a trademark that is identical to or substantially indistinguishable from a registered trademark, wit hout the approval or oversight of the registered trademark owner. Counterfeits are most commonly called “fake goods” or “knock - offs.” Many well - known and successful brands, spanning various industries, are victims of counterfeiting. The production and sale of counterfeit goods is a global, multi - billion dollar problem and one that has serious economic and health ramifications for Governments, businesses and consumers
Authors and Affiliations
Amrita Dhaliwal
Keywords
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