Determination of competitive advantages of mobile operators of Ukraine
Journal Title: Економіка. Фінанси. Право - Year 2017, Vol 8, Issue
Abstract
This article explores the mobile communications market in Ukraine, analyzed the activity of mobile operators in terms of such indicators as the dynamics of the number of subscribers and the analysis of operator revenues for 2014-2016. Based on the SWOT analysis and the method of expert assessments, the strengths of each operator, their weaknesses, opportunities and threats were determined, in the course of which a radar of competitiveness was built, this helped to conduct a comparative analysis of competitive advantages, which suggested measures to increase competitiveness Mobile operators of Ukraine.
Authors and Affiliations
Tetiana Mykolaivna Tardaskina, Milena Ashotivna Mikaielian, Olena Yevhenivna Semenchenko
Keywords
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