Determination of Consumers’ Acuity on Different Media in Influencing the Popularity of Retail Stores
Journal Title: International Journal of Engineering and Science Invention - Year 2017, Vol 6, Issue 9
Abstract
Industries or organisation always will need to understand the relation between the Media and the customers. With the media being a direct marketer of the products to customers, its importance is invincible, and the industries understand it. This prompts the organisation to give more and more advertisement through different media. But the organisation should have at most care in selecting the media in which they need to promote their products. Choosing a wrong media may result in a loss for the company, as the advertisement may end up in not reaching the ultimate customers. Here the organisation should have gone for the preresearch in understanding which area they are about to concentrate on selling their product and which media they can use to reach their target customers. With this in mind, this study takes the retail sector, one of the highest contributing sector of India's GDP and also as the industry still has more scope to understand the customers and their preferred media, in the scene, the media regularly they will look into, that promotes them to purchase the products.
Authors and Affiliations
Dr. C. Dhayanand, Ms. Lakshmi Subbramani
Keywords
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