DETERMINATION OF THE RELATIONSHIP BETWEEN COMMUNICATION SKILLS AND SOCIAL MEDIA USE OF HEALTH MANAGEMENT DEPARTMENT STUDENTS
Journal Title: İşletme Bilimi Dergisi - Year 2018, Vol 6, Issue 1
Abstract
Aim: The health management department is to determine the level of communication skills and social media use of students and to establish the relationship between communication skills and social media usage levels. Method: The universe of the study is composed of a total of 338 students who continue their education at Ankara University Health Management Department. Sampling was not selected in the study and the entire universe was tried to be reached. Accordingly, a total of 273 students attended and 81% of the universe was reached. Communication Skills Inventory was used to measure communication skills, and Social Media Usage Scale was used to measure social media usage. Findings: The total average score of the students who participated in the research is 104.16±15.69. It is observed that the average level of communication skills of male students is higher than that of women. It was found that the communication skill scores of the first year students are lower than the second, third and fourth year students. According to the students who live with their friends, the average scores of communication skills are higher than those living with their families. When social media usage is examined, the average score of social media usage is found as 21.84±9.13. The use of social media was found to be the highest in the 4th grade students. According to the results of the correlation analysis, it was found that there is a statistically significant and positive relationship between general social media use and general communication skills (r= 0.151). Finally, the results of the regression analysis reveal 3.9% of the total variance in the communication skills of social media use. Results: It has been found that there is a positive and weak relationship between the level of communication skills of the students and the levels of social media usage. According to this result, it can be said that the level of communication skills of the students participating in the research is related to the level of social media usage and the use of social media increases the communication skills.
Authors and Affiliations
Meryem TURGUT, Gamze KUTLU, Sinem MUT
Keywords
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