Developing a communication model between banking services quality via mediating variables of quality of relationship with customers and satisfaction with customer loyalty: A case study of Tejarat Bank
Journal Title: International Journal of Organizational Leadership - Year 2015, Vol 4, Issue 1
Abstract
This study develops a communication model. The purpose of this research was designing a regression model and developing a structural equation modeling (SEM) for earning loyalty of Tejarat Bank customers. Given this concept, a questionnaire was designed and distributed among branches of Tejarat Bank in Ardabil. The data analyzed using LISREL software within the framework of path analysis using SEM model. Research results suggested that the quality of banking services, customer satisfaction, and the quality of bank relationship with customers had the most effects on customer loyalty, respectively. The findings of the study are discussed in detail.
Authors and Affiliations
Keywords
Related Articles
- EP ID EP332858
- DOI -
- Views 33
- Downloads 0
A RESEARCH FOR THE USAGE LEVEL OF MANAGEMENT INFORMATION SYSTEMS BY SCHOOL ADMINISTRATORS
Denominated as the information age of today provided a better understanding of the value of the information day by day. The use of information technology in the globalization of the economy offers a serious competitive a...
Assessment of Leadership for Innovation and Perceived Organizational Innovativeness: Differences between Self- Reported Individual and Social Creativity
The aim of the present study was to investigate how employees assess innovation and leadership and to know if there was a difference between individual and social creativity in these assessments. In a private firm within...
Servant leadership and organizational identity: The mediating role of job involvement
This study examines the relation between servant leadership and organizational identity and job involvement in Tax office of Guilan in Iran. One hundred and twenty two employees are participated in the study. For this pu...
The leadership behaviour of the accounting students: A dilemma for higher education
The place and the importance of the accountant in the organisation is not related to a decision-making position and for this reason the accounting students do not identify themselves as leaders in their future career. Mo...
How Burnout Affects Turnover Intention? The Conditional Effects of Subjective Vitality and Supervisor Support
Although numerous researchers in the literature have tried to show that low levels of supervisory support contributing to job burnout and turnover, the moderating effects of supervisor support and subjective vitality on...