Developing Interactive Advertisement in Internet Connected Televisions Using E-Commerce
Journal Title: International Journal for Research in Applied Science and Engineering Technology (IJRASET) - Year 2015, Vol 3, Issue 12
Abstract
At the present time, Advertisement is the most important in all the Medias. In interactive television, Interactive advertisement is one of the important features which are mostly used by the professionals in the marketing business. Apple TV, Google TV, LG smart TV, Opera, Samsung smart hub and Sony are using different technologies to offer the TV with internet connection. In order to develop an application or an interactive advertisement for each of these platforms, developers need dedicated Application Programming Interfaces (APIs). Each platform uses different APIs and even programming language. In this paper, we propose, design and develop a prototype interactive TV Commercial (iTVC) for the Internet Connected TV using only web technologies such as HTML5, CSS and JS. All the features of a typical interactive advertisement, such as navigation, video, audio, animation etc, can be easily achieved by this platform. Therefore, it is a much better choice for authoring universal interactive Advertisements (Ads) that will work in most platforms instead of re-developing the same advertisement for each platform.
Authors and Affiliations
R. Arunkumar, T. Cowsalya, N. Gomathi
Keywords
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