DEVELOPING RIVER TOURISM ON THE UPPER MEKONG: CHALLENGES AND OPPORTUNITIES
Journal Title: European Journal of Business and Social Sciences - Year 2013, Vol 1, Issue 10
Abstract
Rivers are fascinating places which constitute a significant tourism resource of cultural heritage and natural environment. Surprisingly, there is little attention among policymakers involved in the development of river tourism on the upper Mekong that has not been fully utilized for tourism purposes compared with its lower part. This paper highlights the Express Boat service between Jinghong, China, PRC and Chiang Sean, Thailand, and finds out both inhibiting and facilitating factors in promoting river tourism in this region. Security and low water level are major inhibiting factors while the growing demand on cross-border tourism is the facilitating force. Qualitative research approach was conducted in China and Thailand where major informants exist. The study reveals indifference toward river tourism by policy-makers in Thailand as underlying cause of stagnancy. Findings of the research illustrate the importance of alliances and collective destination marketing to bring the Express Boat service back on the right track.
Authors and Affiliations
Sompong Amnuay-ngerntra| (Correspondent Author) Tourism and Hospitality Management Division Mahidol University International College Salaya, Nakhon Pathom, Thailand Tel: + (66)081-743-9867 E-mail: sompong.amn@mahidol.ac.th, Hideki Sonoda| Faculty of Graduate Studies Mahidol University Salaya, Nakhon Pathom, Thailand Tel: + (81) 092-846-6026 E-mail: phoebesnowtoto1010@gmail.com
Keywords
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