DEVELOPMENT OF EXPANSION STRATEGY FOR EXTERNAL MARKETS BY SMALL ENTERPRISES
Journal Title: Інтелект ХХІ - Year 2018, Vol 6, Issue
Abstract
The economic consequences of political transformations, which occurred in Ukraine during last years, were defined. Among those is the change of direction of marketing activities of small and medium size enterprises. The hypothesis is put forward that it’s up to them (due to their number, number of their staff, their advantages in comparison with big business entities) to make export “revolution”, ridding the nation from import-dependant status. The key stages of strategy development of expansion to international market segments, which can be deployed by small and medium size enterprises were determined. Including strategies of integration into global value-chains and using opportunities provided by digitalization of world economy. The forms of cooperation with foreign partners were outlined: commercial contracts, partnership (joint ventures), blending of capitals of interested parties
Authors and Affiliations
V. Parsyak, O. Zhukova
Keywords
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