Development of Kapiten Coffee as A Media to Branding an Agropolitan City: Case Study in Pasuruan, Indonesia
Journal Title: International Journal of Social Science And Human Research - Year 2022, Vol 5, Issue 04
Abstract
The concept of commercialization is a strategic step in introducing Kapiten coffee products to be the flagship of Pasuruan Regency and brands with measurable coffee quality. This commercialization involves three important actors; government, academics and entrepreneurs (triple helix) so that the captain's coffee succeeded in bringing Pasuruan Regency as an area as the best coffee-producing area. This study uses a non-metric Multidimensional Scaling method with ranking data processing which is the respondent's assessment of the comparison of Kopi Kapiten with other coffee brands. In addition, this study also uses the Critical Path Method which is used to measure the duration of the work. The results of this study indicate that Kapiten coffee is superior in terms of taste, soft texture to attractive packaging, which is an important strategy to introduce Kapiten coffee products into the free market; both domestically and internationally. As for the captain's coffee, it takes 51 days to be widely marketed, starting from; physical analysis of coffee beans, roasting coffee beans, grinding coffee, mixing, waste treatment, primary packaging, secondary packaging, product pricing, determining market prices, making marketing strategies and creating digital marketing media.
Authors and Affiliations
Mohammad Irsyad Yusuf, Fadillah Putra, Luchman Hakim
Keywords
Related Articles
- EP ID EP703696
- DOI 10.47191/ijsshr/v5-i4-24
- Views 120
- Downloads 0
Is Transitology Relevant for Effective Gender Sensitive Conflict Transformation Practice in Africa?
The continuously evolvement of complex conflicts like terrorism and cyber warfare necessitate the quest for theories that are relevant and applicable across the global geographical divide. This triangulation of theories...
Community Based Peace Education for Youths and Adults: A Panacea for Conflict Prevention and Peace Building in Nigeria
Conflict and insecurity has become major social problems constraining the socio-economic and political progress of multi-ethnic society like Nigeria. Conflict prevention and peace building become a global challenge. Educ...
Humanistic Buddhism: Sammà-sati, Mindfulness, and Zhèngniàn
Sammà-sati refers to continuously focusing on wholesome dharma and maintaining inner clarity and alertness. Anapanasati (mindfulness of breathing and breathing) is a specific practical way to achieve sammà-sati (mindfuln...
Post-Pandemic Assessment of COVID-19’s Impact on Tourist Accommodation Businesses in Tamale Metropolis, Ghana
The study was carried out to ascertain the impact of the COVID-19 pandemic on tourist accommodation businesses in the Tamale Metropolis. Simple random sampling techniques were employed to select 30 tourist accommodation...
Land and Conflict in Balovpur Village: The Role of Land Mediation
Because of changes in some underlying factors, the land is increasingly becoming a source of conflict in rural areas of Bangladesh. One of the greatest issues Bangladesh is currently facing is the resolution of land disp...