Development of methodology and direction of practice administrative neuromarketing
Journal Title: Бюллетень науки и практики - Year 2018, Vol 4, Issue 3
Abstract
Development of methodology and practical aspects of the application of administrative neuromarketing acts as a subject of work, subject of article is administrative neuromarketing in the organization, an article the concept and content of administrative neuromarketing, philosophy, culture, functions, tasks and the principles of administrative neuromarketing are investigated, the technique of the logical analysis of a possibility of application of methods of administrative neuromarketing for increase in efficiency management of the organization develops, as the purpose of work increase in system effectiveness of management of the organizations by means of application of methods of administrative neuromarketing acts, for achievement of this purpose in article the following research problems of a concept, contents, philosophy, methodology, key elements of administrative neuromarketing are solved, the philosophy, culture, functions, roles and the principles of administrative neuromarketing are described, the technique of the logical analysis of a possibility of practical application of methods of neuromarketing in a control system of the organization develops, the content of administrative neuromarketing at various classifications of types of administrative activity is described.
Authors and Affiliations
Valerii Glushchenko, Irina Glushchenko
Keywords
Related Articles
- EP ID EP482244
- DOI 10.5281/zenodo.1198708
- Views 105
- Downloads 0
Socio-economic security: risk analysis
Quite often in many areas of human activity, there are tasks of studying the situation, having a large number of various qualities, any of which has the ability to be important for the properties of this system. Informat...
Main reasons for medical service insolvency in patient medical organizations of agricultural health care
The market of medical services is a market segment that provides medical products and services for the preservation and improvement of public health and guarantees them the necessary volume and corresponding level of qua...
Trends in the development of the Uzbekistan stock market and analysis of influencing factors
The relevance and scientific and practical significance of this topic is insufficient knowledge of the theoretical and practical aspects of improving the infrastructure of the stock market in Uzbekistan is not sufficient...
Counteraction of corruption in the system of state and municipal procurement in the Russian Federation
Corruption in the system of state and municipal procurement, unfortunately, has been observed for a long time. A lot of research is devoted to the fight against corruption. Many programs aimed at solving this problem are...
Effects of change land use on aeromicological spectrum
The article presents the results of the assessment of the impact of land use changes, in connection with the accession of Kyrgyzstan to the EEC, on the quantitative and taxonomic composition of fungal spores in the air o...