DEVELOPMENT OF NEW ORGANIZATIONAL FORMS OF MANAGEMENT IN THE TOURISM INDUSTRY OF UKRAINE
Journal Title: Причорноморські економічні студії - Year 2018, Vol 28, Issue 2
Abstract
The article is devoted to the study of the new organizational forms peculiarities of tourism marketing development. The necessity of considering the process of tourism industry services virtualization is proved, since it has a significant impact on market changes and adjusting the activity conditions of both industry enterprises and the economy as a whole. The model of interaction on the tourist market is developed. The subjective tourism economy system is subject to change depending on the size and structure of demand. Tourist companies are grouped by: forms of ownership and organizational forms of legal position, with respect to market position, size, recipients and place in the process of distribution, business activities, spatial activity, and the nature of buyers. The difference between agency and organizational services makes it easier to apply the criteria of recipients and places in the distribution process, which allows distinguishing objects that act as tourism service providers and organizations involved in this process only through sales.
Authors and Affiliations
N. I. Yurchenko
Keywords
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