Development of Theoretical Aspects of Managing Company's Business Activity
Journal Title: Бізнес Інформ - Year 2013, Vol 3, Issue 0
Abstract
The article conducts analysis of theoretical foundations of managing companies' business activity. It considers modern approaches to analysis and assessment of business activity, their merits and demerits, and specific features of application. It justifies a necessity of improvement of existing methodical approaches. It offers a system of indicators, which could stand as criteria of assessment of company's business activity.
Authors and Affiliations
Nataliya Meshkova, Inna Fesenko
Modern Aspects of Development of Bank's Clienting Strategy
The article describes theoretical approaches to definition of the concept of relations marketing (clienting). It justifies urgency of introduction of client-oriented marketing approach in bank activity for provision of e...
Assessment of Some Indicators of Fiscal Security of a State
The article studies main fiscal indicators that allow carrying out analytical characterisation of the state of the fiscal sphere of Ukraine. Tendencies of indicators changes point out availability of positive and negativ...
Monitoring the Financial, Production, Marketing and Product Areas of Activity, and Instant Diagnosis of Material Support of Enterprise
The article discloses the content of the concept of «monitoring» and presents the stages of monitoring the activity of enterprise. The key indicators for monitoring the financial, production, marketing and product areas...
Improving the System for Management of Intellectual Property of Cable Companies
Innovative development of contemporary enterprises is essential to enhance the competitiveness of enterprises, in the both domestic and external markets. However, nowadays there is a number of reasons, which hinder the i...
Brand Role in Organization of the Integrated Marketing Communications
Article is devoted to definition of a role of a brand in the organization of the integrated marketing communications. Classification groups of marketing communications which influence a choice of the consumer for a certa...