Devising an effective medical marketing strategy for a sustained customerengagement for a medical product organization
Journal Title: International Journal of Scientific Research and Management - Year 2017, Vol 5, Issue 5
Abstract
Protecting premium pricing is a challenge for pharmaceutical & medical device players in the global markets. Withthe global trend of making the healthcare services more affordable and more inclusive, this challenge continues topush us to create innovative strategies in marketing.Engagement of Healthcare Professionals through medical marketing strategies with appropriate planning andexecution can lead to sustained value creation beyond product for which customers are more than willing to pay. Thispaper presents the planning and execution process of medical marketing strategies for enhanced customerengagementand improved business outcomes.
Authors and Affiliations
Dr. Abhishek Arvind Kurne
Keywords
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