Diagnose of Strategy to Small and Middle Size Enterprises (SME)
Journal Title: RECENT - Year 2015, Vol 16, Issue 46
Abstract
This paper presents an original method of analysis of strategy to SME. Based on the specific features of SME strategic plans among which are the subjective determination by a small number of entrepreneurs and the limited resources available, on sets the bases for a scientific and objective assessment of a company's strategic position. Following evaluation the main coordinated of strategic optimization plan sets out, which ensures the minimal deviations from optimum. In presenting the method are established the stages of the evaluation process consisting in determining the strategic activity domain (SAD), assessment attractions and competitive forces using multi-criteria techniques, and evaluation of strategic position in the context of matrix type Boston Consulting Group and Mc Kinsey. Finally, an example of diagnose of strategy to enterprise in the field of industrial production is presented and draw conclusions of applying method.
Authors and Affiliations
Nicolae BOIAN
Keywords
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