Diagnosis of entrepreneurial competency of selected retailers in Chennai
Journal Title: Journal of Management Research and Analysis - Year 2018, Vol 5, Issue 4
Abstract
Retailing as an industry is undergoing phenomenon transformation in the wake of technological changes and Government policy initiatives Retailers in general and small retailers in particular has to possess entrepreneurial competencies in order to survive and succeed in this turbulent environment This paper is an attempt to diagnose the entrepreneurial competency of Provision store and Supermarket retailers in Chennai The researcher collected data from 103 retailers and analyzed their level of entrepreneurial competency and its association with their demographic profile The study reveals that retailers are not possessing a great deal of entrepreneurial competency And the demographic profile of the respondents significantly impacts their entrepreneurial competencies Keywords Entrepreneurial competency Retailer Provision stores Supermarkets Small business retailing
Authors and Affiliations
S Palaniappan, Kavitha Shanmugam
Keywords
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- EP ID EP514313
- DOI 10.18231/2394-2770.2018.0071
- Views 113
- Downloads 0
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