Diagnosis of entrepreneurial competency of selected retailers in Chennai
Journal Title: Journal of Management Research and Analysis - Year 2018, Vol 5, Issue 4
Abstract
Retailing as an industry is undergoing phenomenon transformation in the wake of technological changes and Government policy initiatives Retailers in general and small retailers in particular has to possess entrepreneurial competencies in order to survive and succeed in this turbulent environment This paper is an attempt to diagnose the entrepreneurial competency of Provision store and Supermarket retailers in Chennai The researcher collected data from 103 retailers and analyzed their level of entrepreneurial competency and its association with their demographic profile The study reveals that retailers are not possessing a great deal of entrepreneurial competency And the demographic profile of the respondents significantly impacts their entrepreneurial competencies Keywords Entrepreneurial competency Retailer Provision stores Supermarkets Small business retailing
Authors and Affiliations
S Palaniappan, Kavitha Shanmugam
Keywords
Related Articles
- EP ID EP514313
- DOI 10.18231/2394-2770.2018.0071
- Views 115
- Downloads 0
Customer Perception towards Internet Banking Services in Sivagangai District, Tamil Nadu
Banks in India play a crucial role in the financial sector of the country. They raise deposits from the public, offer loans and advances to industry and commercial establishments, responsible for the flow of credit, offe...
Stress management – Study among the night shift workers working in hospital
If you have management telling you as HR to go out there and create some dedication and commitment then you are going to also be considered as the scapegoat if it doesnt happen as they expect You become an easy fall guy...
An empirical analysis of consumers' perception about smartphones in India
The main objective of the current study is to analyze the perception of Indian consumers about smartphones. A questionnaire was designed and circulated, both offline and online, in order to obtain the responses of the cu...
Validity of Capital Asset Pricing Model & Stability of Systematic Risk (Beta) of FMCG - A Study on Indian Stock Market
Fast Moving Consumer Goods (FMCG) goods are all consumable items (other than groceries/pulses) that one needs to buy at regular intervals. These are items which are used daily, and so have a quick rate of consumption, an...
Application of integrated marketing communication in pharmaceutical industry
Integrated Marketing Communication is a business process or a strategy used to plan develop execute for brand communication program or to describe the product to your customers The advancement of powerful communication m...