DIAGNOSTIC OF BUILDING ENTERPRISES MARKETING MICROENVIRONMENT IN UKRAINE
Journal Title: Вісник соціально-економічних досліджень - Year 2015, Vol 3, Issue 58
Abstract
The article presents diagnostic of building enterprises marketing microenvironment in Ukraine. Personal questions are developed and a survey of the subjects of the construction industry, according to the constituent elements of marketing microenvironment, is conducted. Approaches to conducting marketing activities at the enterprises, namely the vision of the place and the tasks performed by the marketing department, are studied. The analysis of support and maintenance of contacts with suppliers is made. The characteristics of the interaction of enterprises with customers, research competitors, relations with contact audiences of construction entities are summarized. Conclusions and recommendations on the further marketing activities for enterprises in the market are formulated.
Authors and Affiliations
Olha Seleznova
Keywords
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