DIAGNOSTICS OF EFFECTIVENESS OF INSTRUMENTS OF MERCHANDISING OF RETAIL NETWORKS OF THE DROGERIE FORMAT
Journal Title: Економіка та суспільство - Year 2017, Vol 10, Issue
Abstract
The algorithm of creation of diagnostics of effectiveness of instruments of merchandising of retail networks of the “drogerie” format by means of analytical and graphic ways is given in article, and also opportunities at his use by retail chain stores are defined.
Authors and Affiliations
О. М. Данкеєва
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