DIAGNOSTICS OF EFFECTIVENESS OF INSTRUMENTS OF MERCHANDISING OF RETAIL NETWORKS OF THE DROGERIE FORMAT

Journal Title: Економіка та суспільство - Year 2017, Vol 10, Issue

Abstract

The algorithm of creation of diagnostics of effectiveness of instruments of merchandising of retail networks of the “drogerie” format by means of analytical and graphic ways is given in article, and also opportunities at his use by retail chain stores are defined.

Authors and Affiliations

О. М. Данкеєва

Keywords

Related Articles

FINANCIAL AND CREDIT SUPPORT FOR THE DEVELOPMENT OF ENTREPRENEURSHIP IN MOUNTAIN SETTLEMENTS

The article analyzed the problem of depressed territories and suggested practical measures to overcome it. Emphasis is placed on the entrepreneurial potential of the population in the problem areas. Empirical data on soc...

SPECIAL ASPECTS OF UKRAINIAN BRAND CREATION AND DEVELOPMENT IN INTERNATIONAL MARKETS

This article considers special aspects of creation and development of branded Ukrainian goods and services in international markets. The authors analyzed the pattern of Ukrainian export in the last few years and made con...

MATRIX METHOD OF EVALUATION OF EFFICIENCY OF USE OF MATERIAL RESOURCES OF THE ENTERPRISE

The carrying out of any activity requires the use of various resources: financial, material, labor, energy, etc. In today’s economic conditions, the crucial role is played by material resources, since they are the basis...

INFORMATIONAL AND ANALYTICAL ASPECTS OF FOREIGN ECONOMIC ACTIVITY’S STATISTICS

The article is devoted to the informational and analytical aspects of foreign trade activity’s statistics. A subject of foreign economic activity’s statistics is disclosed. Sources of information on the results of foreig...

FORMATION OF THE STRATEGY OF CORPORATE SOCIAL RESPONSIBILITY

The article deals with the idea that every company, that the important competitive advantage of each domestic enterprise is the development of an effective strategy of corporate social responsibility. The main stages of...

Download PDF file
  • EP ID EP615891
  • DOI -
  • Views 131
  • Downloads 0

How To Cite

О. М. Данкеєва (2017). DIAGNOSTICS OF EFFECTIVENESS OF INSTRUMENTS OF MERCHANDISING OF RETAIL NETWORKS OF THE DROGERIE FORMAT. Економіка та суспільство, 10(), 244-249. https://europub.co.uk/articles/-A-615891