Diagnostics of the Enterprise Production Competitiveness
Journal Title: Проблеми економіки - Year 2015, Vol 2015, Issue 4
Abstract
In the scientific paper the key aspects of the enterprise competitiveness diagnostics are presented. The essence of such economic categories as "the enterprise product competitiveness" and "diagnostics of the enterprise product competitiveness" has been revealed. It has been determined that the enterprise product competitiveness is one of the key properties of the product, which is characterized by possibility and ability to achieve the requirements of the market better than its competitors, and in a shorter time period than they do. It has been found that the diagnostics of the enterprise product competitiveness allows for evaluating the state and properties of the product, its position in the market, demand and prices, as well as the future prospects of its stay in the market with the purpose of making sound management decisions to ensure the smooth functioning and development of the enterprise. It has been determined that the key indicators for diagnostics of the enterprise product competitiveness are: a) the price index of the product consumption; b) the product share in the market; c) the product quality index, including the level of the product safety for consumer, level of the product reliability for the consumer, level of products standardization and unification for the consumer, level of the product ecological properties, level of economical use of the product for the consumer. When carrying out the diagnostics of the enterprise product competitiveness it is recommended to use the method of expert evaluations.
Authors and Affiliations
Ruslan Skrynkovskyy
Keywords
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