DIALOGUE BETWEEN FASHION AND LAUGHTER: MODERN AND POSTMODERN CORRELATIONS
Journal Title: Схід - Year 2016, Vol 142, Issue 2
Abstract
The article explores impacts of laughter on the formation and dynamics of such a socio-cultural phenomenon as fashion, examines the functioning of laughter and fashion in terms of social rhythmics, and illuminates their correlations in stable and transitional states of society. The paper is focused on the influence exerted by the unconscious on social processes, namely, the existence of certain parallels between ancient trickster myths and the contemporary doctrine of order and chaos. The socio-cultural environment is explicitly interpreted via these observations, entailing the determination of a prominent role of humor as an attractor of social changes. It is asserted that laughter and fashion are in permanent dialogue; their mutual interactions and reciprocal influences allow revealing complex processes inherent in the whole socio-cultural environment. Contemporary epoch provides examples of impacts made by laughter on both supporting fashion canons in periods of stable society and chaotization of fashion trends in moments of transition in accordance with a carnival type in order to seek new value guidelines and ideologemes. Thus, in modern society with its established development state, laughter performs the function of imposing sanctions on "apostates" of fashion and makes them fit generally accepted norms. The inclusion of modern society in the state of transition immediately influences fashion trends, acting as the destruction of a certain socio-cultural "code" and impetus for carnival mood; all characters, symbols, and archetypes of past epochs, traditions, and civilizational achievements are mixed for the vivification. However, in contrast, the post-modern period reveals dysfunctional manifestations of comic element. The laughter ceases to be the guardian of fashion and becomes its legislator; it determines the facetiousness as a trend and loses its regulatory and legislative potential. This dysfunction of laughter has disturbed conventional social rhythmics, changing the nature and logic of fashion. Instead of the principle of the substitution of old phenomena by new ones, the principle of supplements and parallel existence of all possible styles dominates in today's fashion, leading to a great diversity of both negative and positive transformations.
Authors and Affiliations
Olha Maltseva
Keywords
Related Articles
- EP ID EP426487
- DOI 10.21847/1728-9343.2016.2(142).70577
- Views 131
- Downloads 0
THE PICTURE OF THE WORLD AS A PART OF SOCIAL REALITY
The most relevant term to describe initial situation, in which the person of modern world can find himself today, is a social reality, definition of which was given by Alfred Schutz, a follower of Edmund Husserl. Though...
Ambivalence of metaphorical thinking in the context of search for senses
The paper discloses the question of ambivalent character of the metaphor as means of expression of the meaning. The metaphor appears as effective phenomenon in cognitive process. At the same time, in particular philosoph...
UKRAINIAN DIPLOMATIC MISSION IN GERMANY IN 1918-1923
The article considers with the formation and activities in Germany of Ukrainian embassies and consular offices in 1918-1923. Diplomatic institutions were represented in Berlin: the Ukrainian People's Republic of the Cent...
Reflective approach to attracting investment for projects of development of industrial enterprises
The definition of investment attractiveness of enterprises in domestic science is traditionally studied in terms of factors of an economic nature. Researches that present scientific approaches that reveal non-economic fa...
Interconnection of methods in the functioning of philosophical and religious ideas (in the heritage of the Ukrainian philosophers 1900s-1970s)
This paper explains through conceptualization of the texts how methodological factors ensure realization of the well-considered ideas through the continuous synchronization with the interdisciplinary space, (inter)religi...